Jay Ali was born on June 19, 1986 in Omaha, Nebraska, also the birthplace of his father Master Guitarist Wali Ali. Jay grew up in a musical environment finding his way to his father's music recording equipment by the age of 5 years old. By the time he was 10 he wrote a business plan for a multi-million dollar recording studio.

Jay attended Culver City High School; during his senior year he produced an award-winning Jingle for his Business and Economic Class. Jay's focus in College was Business, Marketing, Broadcasting, and Communication. 

From 2013-2017 Jay partnered with Old West Entertainment which is now Livest Music Group (LMG) an independent record label. During his four years as CEO of the company, Jay provided his management, production and engineering expertise for the all the artist signed to LMG.

Jay has achieved his goal and dream of running an independent record label, as well as expanding his sound.

Presently, Jay is working with different artist and talents around the world, creating music that provides a feel good sound, and captures emotions.